I’ve recently been caught up in numerous debates about whether entrepreneurs should try to change the world or just try to make money.

Here’s a list of my arguments for creating a business that impacts your users. Rather than a philanthropic stance, I really think it is just good business sense.

1. When your top priority is to benefit your users… They become more involved in your platform.

When you develop a business culture centred on the user, they are more likely to spread the word about you, provide you with valuable feedback, root for you when you take on the big boys.

2. Your business philosophy affects who you can hire

Sure, a company that makes a lot of money can hire talented individuals.. but they are also more likely to leave without hesitation. And believe me, there are companies out there that are more adapt at generating revenue than you and me the tiny entrepreneur.

But when you hire talent that believes in your vision and the way your product benefits your users, they’ll be more likely to stick with you through the ups and downs.

3. You’re in for a rough ride anyway

Either way, you’re in the ditch fighting forces that want to see you fail. Money is not always the best motivator.