Have you met people who immediately light up a room with their presence. Some people seem to be born with that natural talent. Others like us, work hard at increasing our charisma knowing that the success of our venture often depends on it.  

Whatever approach you use for your business, it is just as important to have a business personality and use that to create a viral community around your brand.

Seth Godin calls this, building marketing assets; your job is to build assets everyday and make sure the cost of building those assets are less than its value.

In an exclusive interview with Mark Zuckerberg (Facebook), Mark identifies the importance of these viral loops that were responsible for the fanatical growth rates Facebook enjoyed. See: The value of Viral Loops with Mark Zuckerberg.

So while you’re thinking about the technology, business model or funding for your business, don’t forget the importance of creating word of mouth.